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I’ve spent over a decade working in broadcast media, learning how people engage with stories, technology, and information. I worked across international newsrooms, where I learned to think fast, communicate clearly, and deliver meaningful content to wide and varied audiences.

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Curious about how people interact with digital products, I completed a Master’s in User Experience Engineering. Moving into UX allowed me to bring together everything I care about: storytelling, empathy, and problem-solving, applied to tools and experiences that are both functional and thoughtful.

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More recently, I’ve been working with AI tools, designing prompts, building workflows, and exploring how generative systems can support both content creation and product design. Whether it’s video, interface copy, or internal tools, I’m interested in how AI can enhance creative work without losing its human edge.

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I’ve lived in London for the past four years with my partner and our two cats, both named after iconic London landmarks. When I’m not working, I’m usually exploring the city, overanalysing films, and perpetually brushing cat fur off my clothing.